What is Summer Dreams, and why do I want to spend money to be involved?
Munchyfest is not your typical farmers market; it combines the best of local food trucks and farm-fresh vendors in a lively, community-oriented atmosphere that supports local artisans, promotes healthy eating, and fosters community engagement.
Munchyfest is more than a market- it’s a community-driven platform that reduces recidivism through job training and employment, improves local workforce participation, and supports pathways to affordable housing for individuals rebuilding their lives after incarceration. This integrated approach creates safer, more resilient communities for everyone.
Our Vendors Support our Mission.

Three Reasons to Vend at Munchyfest Farmers Market and Food Truck Experience
Access a Diverse, Engaged Customer Base
Munchyfest attracts a wide variety of customers looking for fresh, seasonal produce, unique artisan foods, and fun experiences. The event is conveniently located near public transit, making it accessible to a broad audience from across the region.
The market’s mission is to provide healthy, delicious food in a fun, outdoor environment, so your products will be showcased to people who value quality and are ready to buy.

Support and Be Supported by Community Initiatives
By vending at Munchyfest, you’re not just selling your goods- you’re joining a movement that supports local farmers, food producers, and underserved communities.
The event is part of a larger initiative to improve food access, empower local entrepreneurs, and provide training and development opportunities, including technical job skills for youth and pathways to homeownership.
Munchyfest works with organizations like the West Coast Farmers Market to produce award-winning markets and advocate for food security and access throughout the Greater Bay Area.

Grow Your Business and Brand
Farmers markets like Munchyfest offer a unique grassroots opportunity to engage directly with customers, build relationships, and establish brand loyalty in a way that’s hard to replicate in traditional retail settings.
You’ll benefit from the market’s promotional efforts, operational support, and a collaborative environment where high standards of customer service are expected.
Plus, the lively, creative atmosphere makes for an enjoyable and rewarding selling experience.
Why Spend Money to Be Involved? Investing in a booth at Munchyfest is more than just a sales opportunity’s a chance to grow your business, connect with a community that values local and artisan products, and be part of a mission-driven event that makes a real difference. The exposure, networking, and support you’ll receive can help take your brand to the next level.
If you’re looking for a place where your products and passion can shine, Munchyfest is the place to be!

Calling all Vendors!
We have made a few adjustments, namely adding a significant number of events to our lineup this year, all the way to the Super Bowl (we Hope)
We sent out a text today giving everyone a chance to sign up for our two main events this June, and building to an incredible July! Thanks to @MangoApairies, we can offer an Entrepreneur Package.
What is even cooler is that we can offer the purchases in Afterpay. This is vital to a startup because the costs can add up quickly.
So, we changed our format from “Event” to “Farmers Market and Craft Fair,” and now you only have to purchase on TFF for the entire year.
And what is even better? You have at least two events per month, and the cost is only $60.00 for both, cool, huh?
From then to now.
Under the old structure, you would pay both the event fee and a $125 permit fee for every event. Munchyfest began as an event.
Under the new structure, you pay the event fee for each event, but only pay the TFF permit fee once, regardless of how many events you attend.
If you are RC1, for example, this results in substantial savings as you attend more events.
For 12 events, you save $1,375, and for 24 events, you save $2,875, since you are no longer paying the permit fee multiple times.
Here is how it looks with the numbers
Old Structure:
$60 + $125 = $185 per event
12 events: $185 × 12 = $2,220
24 events: $185 × 24 = $4,440New Structure:
$60 per event × 12 = $720
$60 per event × 24 = $1,440
Add one-time permit: $720 + $125 = $845 (12 events)
$1,440 + $125 = $1,565 (24 events)
Savings
12 events: $2,220 (old) – $845 (new) = $1,375 saved
24 events: $4,440 (old) – $1,565 (new) = $2,875 saved
Entrepreneur Package - Thanks, Mango Blossom Apiaries!
Some have expressed interest in this, and we are offering it to you early.
We added a package that is optional to purchase a tent for our July events, when we begin to ramp up our events, and offer local hiring opportunities.

More about this package
Investing in a new tent and participating in our apprenticeship program isn’t just about looking good- it’s a smart business move. We have discussed the savings we are making in terms of fees, and hope that this will inspire you to invest in growth.
You’ll reduce costs by accessing trained, motivated help; find reliable labor to support your operations; and extend your brand’s impact in the community.
Most importantly, you’ll be part of a supportive environment where everyone has the chance to succeed and grow together.
Here’s why you want the Entrepreneur Package:
Low Barrier to Break Even: With the average sale at $7.00, it doesn’t take many transactions to start recovering your investment in a new tent. For example, if your total tent and setup cost is $700, you’d only need to make 100 sales to break even. At a busy market, that’s achievable in a short period.
Savings and Support: Our program helps you reduce labor costs through apprentices, who are trained and ready to support your booth. This means you can serve more customers efficiently, increasing your daily sales and reducing your staffing expenses.
Expanding Your Brand: A new, professional tent attracts more customers and gives your brand a polished, trustworthy appearance. This not only boosts immediate sales but also builds repeat business and word-of-mouth referrals.
Strong ROI Potential: Industry benchmarks show that event and tent investments often reach ROI targets of 100%–200% or more, especially when paired with cost-saving programs and increased capacity. With the combination of savings, support, and increased sales, your likelihood of turning a strong profit is very high.
Minimal Risk, High Upside: The combination of cost savings (TFF, labor), increased capacity (new tent), and a clear path to recouping your investment through average sales makes this a low-risk, high-reward opportunity. You’re not just investing in equipment- you’re investing in a system designed to help you succeed.
